- Sales Increase and weak High-margin accessory focus
- Lack of retail channel motivation
- KM initiative
- Field force training, floor coaching, last mile relationship management
- Retail intelligence and incentive management
- Y-o-Y sales increase of 22% accessories & 9% main product
- Increased in the stocking levels of accessories by distributors
- Boosted the morale of power retailers to be more favorable to the brand